ESTEL at Minsk fashion festival

Art contests, master classes from leading design and beauty experts, and shows of young designers and famous couturiers were highlights of the Melnica Mody Festival held in Minsk. ESTEL was this iconic event’s official stylist.

The main theme of the festival in 2022 was “Shaping the Vision of the Future”, which reflected in everything that awaited the viewers and participants. Indeed, disruptive collections, bold collaborations, creative discoveries, experts’ presentations and lots of drive did make one feel the pulse of the future.

The high point of the festival was a colorful show of the best young Belarussian designers and a runway walk by couturiers from Moscow and St. Petersburg. One of the event’s key participants, Russian brand SERGEY SYSOEV, introduced their new SS’2022 collection. For the shows held during the festival, ESTEL stylists created balanced and multifaceted looks. Every hairstyle, from curly and voluminous to formal and symmetrical, gave a deeper and stronger understanding of the collection’s concept.

The event was a hub of full fashion that sets trends and goes in line with modernity. Designers and stylists did their absolute best to shape the vision of the future, which sometimes seemed futuristic and distant, but more often — as if it’s about to become a reality very soon. That was stylish, precise, and up-to-date.