Waves of icy flame, innovative products “made in Russia” and beautiful Russian Phoenix: ESTEL becomes a sensation at the international exhibition BEAUTY WORLD MIDDLE EAST 2022 in Dubai. Striking, stylish and unforgettable.

The East has warmly welcomed the company from St. Petersburg. The ESTEL stand, organized in the brand colors and reminiscent of the flame, became one of the most visited at the exhibition. The looks from the Russian Phoenix collection caught the eyes thanks to their original design, woven from reinterpreted traditions and modern trends, while the products captivated the audience with their novelty and variety.        

Over 50,000 beauty industry professionals, 66 participating countries and an unbelievable atmosphere of energy, understanding and love for everything beautiful. Love that knows no boundaries. This is the image of the Dubai exhibition that has imprinted itself in our memory.